USP: Poorti has been designed utilising a user-centric product co-evolution strategy where each component of the kit has been developed with iterative feedback as per the needs of the end user leading to both technical and anthropometric betterment than the alternatives available through imports. Apart from creating an affordable high quality product, we are the first in the world to develop a post-mastectomy kit together with all accessories and a one-minute instruction video which provides a holistic solution to address the post-surgical prosthetic needs of breast cancer survivors. The kit comprises of flat back, 33 light-weight pre-made external silicone gel breast prosthesis available in ten different sizes & two shapes , two pocketed brassieres available in different sizes and two colours , two prosthesis covers, one prosthesis holder, information & usage manual and an outer waterproof kit which accommodates all the aforementioned components discreetly. We offer a pre-trial before purchase for effective fitting and complete user experience. To aid in deeper market penetration, we have created an institution-centric product named as Sampoorti which is a mobile and concise suitcase comprising of prosthesis of TEN different sizes and pocketed bras of EIGHT different sizes with TEN prosthesis covers, patient information forms and information brochures. This allows for any center to provide a pre-trial to the patient in order determine the prosthesis size and bra size which are most comfortable to her. The value proposition for the institutions is that it allows them to initiate an unexisting service in a sustainable revenue generating model.
We have our in-house production for manufacturing. We are operating through dealers at the moment and have also interacted with marketing managers of various healthcare products companies and pharmaceuticals. Few of them have expressed interest in assisting us in pan-India deployment if we come up with funds for our won marketing channels.