USP: • Fish oil is the richest source of essential Omega-3 fatty acids EPA and DHA but the fishy odour, unstable nature, low purity, delivery form as capsules are major limitations of its use. Omega 3 supplements in syrup form are in high demand especially in the pediatric age group and currently the products available are mainly imported. The clinically proven and safe form of deodorized stable Omega 3 supplement with high purity Omega 3 and good taste will help to cater to the huge market opportunity and as well as an import substitute. • Egg is well accepted even among vegetarians and enriching the eggs with DHA and omega 3 fatty acid will serve as an excellent and easy source of food derived Omega 3 for reaping its clinical benefits. Eggs being widely accepted over capsules will be having a huge demand. • Poultry industry is a booming market in India and the demand for Omega 3 enriched eggs will in turn increase the demand for an economically viable and effective feed supplement. Development of Omega 3 fish oil supplement provides a unique poultry feed supplement for effectively enriching the Omega 3 content in eggs and meat but also a novel process for converting the industrial waste into a value added product. • The Omega 3 enriched eggs produced commercially using the Omega 3 poultry feed supplemention to chicken is undergoing a human clinical trial which evaluates the effect of Omega 3 eggs on the plasma DHA, EPA levels along with effect on lipid profile, other hematological and biochemical parameters. The results of the study will help to position the Omega 3 eggs with a health claim to deliver RDI of Omega 3 per day which would have an enourmous marketing potential and will be a big boon to the Indian poultry industry.
Arjuna Natural Limited